???? – 2010
Having suffered through several years of losses, Hemtex decided to relaunch the chain. This included a new visual identity. It was first presented in May 2010 and was created with help from Stockholm Design Lab.
The formal relaunch of the chain happened on August 26 when a Hemtex store was reopened and an ad campaign was started.
2015 - Today
As of 2015 Hemtex was bought by the ICA Gruppen.
Other Stores: Hemtex