Hemtex X

 ???? – 2010

Hemtex logo

2010 –

Hemtex logo 2010

Having suffered through several years of losses, Hemtex decided to relaunch the chain. This included a new visual identity. It was first presented in May 2010 and was created with help from Stockholm Design Lab.

The formal relaunch of the chain happened on August 26 when a Hemtex store was reopened and an ad campaign was started.

2015 - Today

Hemtex 2015

As of 2015 Hemtex was bought by the ICA Gruppen.