Hawaiian Airlines was originally founded as Inter-Island Airways in 1929.
Hawaiian Airlines (first era)
Inter-Island Airways was renamed as Hawaiian Airlines in 1940.
In 1973, Hawaiian Airlines was renamed as Hawaiian Air, and its now-iconic Pualani logo was introduced for the first time, created by Landor Associates.
Hawaiian Airlines (second era)
Hawaiian Air had its name reverted back to Hawaiian Airlines in 1990, and kept the 1973 logo until 1995, albeit with the new name.
The 1973/1990 logo was slightly modified in 1995 with different colors.
A new corporate identity featuring an updated Pualani emblem was introduced in January 2001. The new logo was created by Lindon Leader, who was then at Addison Branding and Communications.
In 2017, Hawaiian Airlines updated their logo once more, featuring a modified Pualani design and a new wordmark typeface.