During 2010, Universal Networks International have started replacing Hallmark Channel with other channels worldwide. This includes:
- Universal Channel in South Africa, Australia and the UK
- Studio Universal in Latin America
- Diva Universal in Italy, Asia, Russia and Romania/Bulgaria
- 13th Street Universal in Poland
The Hallmark name is not scheduled for a change in Benelux and Nordic.In July 20, 2011 this version has closed.