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HIT Wildlife was a HIT Entertainment division set up in 1993 (as Wild Media) to produce and distribute nature and wildlife programming.

Wild Media

1993–1996

Wildmedia logo

HIT Wildlife

1996–2001

Hit wild

2001–2002

Hitwildlife2001-logo

In mid-2002 the division was closed, as HIT wanted to concentrate more on production and distribution of children's programming. Therefore, the company sold all rights to its wildlife programming to the newly-formed Parthenon Entertainment.[1]