For the first four years of its existence, HBO identified itself with a still image of its original logo, a ticket stub, and the channel's full name Home Box Office, surrounded by a minimalist marquee light design.
HBO's iconic logo has looked essentially the same since 1975, utilizing a simple wordmark with a circle inside the "O" in "HBO". One difference is that the early logo had the "O" overlapping the "B." On IDs, the logo was often accompanied by three lines colored red, yellow and blue, below or next to it. This logo and the next one were both designed by Betty Brugger, the art director for Time-Life at that time.
In 1980, the 1975 logo was revised, with the "O" in "HBO" moved off of the "B" to the right. As a result, the previous logo and its tri-colored lines were gradually phased out in 1981. A major reason for this change was that the partially obscured "B" of the previous logo gave many the impression it was an "E".
In 1982, HBO introduced a well-known intro for its feature presentations that was created by Liberty Studios. It was been given the nickname "HBO in Space" by many viewers. In the intro, the camera would pan from a family household through a model city before zooming up into outer space, with a stargate effect that reveals a silver HBO logo rotating across a starfield and moving toward the camera, before multi-colored beams appear streaking over the side of the "O" in "HBO" as the camera zooms inside it. At the end of the intro, the type of program was revealed, generally the feature presentation. For many years, a shorter version of the opening sequence was used, which started from the portion of the sequence showing the starfield.
Other well-known uses of this logo include the "static intro" shown immediately before and after HBO's original productions, and the "HBO City" intro (which built upon the original "HBO in Space" intro's concept) used from 1999 to 2011.
In 2011, two new idents for HBO created by JL Design were launched named "Magnet" and "Dreamscape".