Goldilocks previously used a logo with a script type accompanied by a head of the popular fairy tale character, Goldilocks; the namesake of the bakery / food chain.

Goldilocks old logo


In 2010, Goldilocks adopted a new logo which retained the letter "G" of the previous logo within a circle as its logo. The text of the logo was changed to a sans-serif typeface.

Goldilocks new logo