Radio Trent Derby launched to Derby on March 3rd 1987. It was largely an opt-out service.
The AM frequencies of Radio Trent in both Nottingham & Derby were relaunched as GEM-AM on October 3rd 1988. The Leicester Sound AM frequency also took this service until 1994 when that frequency became a full-time Asian service.
GEM stood for "Great East Midlands" not "Gold East Midlands" which is what many people thought it stood for.
GWR bought the service in 1994 but all that changed at this point was a slightly revamped logo.
CLASSIC GOLD GEM
The inevitable networking under GWR started to creep into the schedule resulting in the Classic Gold tag.
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