GOLD launched on 1st November 1992 as UK Gold.
In 1993. UK Gold received a new look.
All UKTV channels got new looks on May 8, 2001. UK Gold's new idents carried on the fireworks theme.
UKTV Gold changed its name to G.O.L.D. on October 7, 2008.
The slogan was removed from the logo in 2010, as well as the channel now referring to itself as 'Gold' instead of 'G.O.L.D.'.
In 2012 the dots were removed from the logo, now falling inline with how the channel is called.
Over the Christmas holiday period Gold will be rebranded as Christmas Gold with an emphasis on classic shows from Christmas past.
Beginning December 1, 2017, Gold brought back the Christmas Gold branding, promotional material, shows and logos. It is televised in High Definition as well as Standard Definition in the United Kingdom. Gold also provides a catch-up channel which goes under the name of GOLD +1.
| Gold (+1, HD) | Alibi (+1, HD) | Dave (Ja Vu, HD) | Drama | Eden (+1, HD) | Good Food (+1, HD) | Home (+1) | Really | W (+1, HD) | Yesterday (+1)