1928–1949
1949–1956
BETTER LOGO NEEDED |
1956–1960
1960-1963
1963–present
The cursive capital G would continue as the brand's identity.
1963–1969
The cursive logo was continued up to 1969.
1969-1979
The wordmark has changed to sans-serif.
1979-1989
The wordmark has changed again, this is allcaps.
1989–present
1989-2003
The wordmark is in Antique Olive font.
2003–present
The cursive captial letter G has changed once again, retaining the old logos.
2004–2017 (alternate)
The alternate logo has in the Univers font in the wordmark.
2017–present (alternate)