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1928–1949

Capture
General mills logos

1949–1956

General mills logos2


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1956–1960

General mills logos3

1960-1963

General Mills 1956 On Cereal Box Logo

1963–present

General Mills G 1963

The cursive capital G would continue as the brand's identity. 

1963–1969

WHT-1963 BowlingGuy-0

1969-1979

Luckycharms

1979-1989

General mills logos4

1989–present

1989-2003

GM 89

2003–present

General Mills

2004–2017 (alternate)

General Mills

2017–present (alternate)

General mills logo

2018

GM