1965–1970
1970–1986
This was the first Gatorade logo with the lighting bolt.
1986–1991
1991-1994
1994–1998, 2015
To celebrate their 50th anniversary, beginning in March of 2015, Gatorade re-used this logo for special edition throwback bottles.
1999-2004
2004–2009 (International), 2002-2013 (Philippines)
The white rectangle was removed and the lighting bolt got jazzed up.
2009–present (International), 2013-present (Philippines)
On November, 2008, the logo has given a new look with the lighting bolt move into the letter "G" and given a flatter less realistic texture. Also used for the Philippines in 2013.
2015 (Unused)
In February, 2015 Gatorade celebrated it's 50th Anniversary by bringing back it's iconic logo. This logo resembles the 1994-1998 logo that was used in the North American market at the time, with very minor changes. The 2015 logo is also slightly smaller on the bottle labels than the 1994 logo as well. Research was done and this was the logo most people identified with when they thought of the Gatorade brand, so it was brought back.
Subsidiaries:
Australia & New Zealand: Carlton & United Breweries, Asahi Premium Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings Former subsidiaries: Indonesia: Indofood Asahi Alcoholic beverages: Non-alcoholic drinks Licensed Brands |
Subsidiaries:
Alimentos Polar (International Grains & Cereal) | Cervecería Polar | Pepsi-Cola Venezuela1 Brands: Cervecería Polar Pepsi-Cola Venezuela Notes |