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This page only shows primary logo variants.
For other related logos and images, see:
1965–1970 1970–1986 1986–1991, 2023 1991–1994
1965–1970 1970–1986 1986–1991, 2023 1991–1994
1994–1998 1998–2003 2003–2009 2008–present
1994–1998 1998–2003 2003–2009 2008–present

1965–1970[]

Gatorade1965-1970

1970–1986[]

Gatorade 1965-1970

A lightning bolt has served as the drink's logo motif since 1970.

1986–1991, 2023[]

Gatorade 1986 - 1991

The Gatorade wordmark's outline color was changed to blue, in addition to the lightning bolt being simplified. This logo was brought back in 2023 for the Limited Throwback Edition.

1991–1994[]

Gatorade 1991-1994

1994–1998[]

Gatorade 1994

1998–2003[]

Gatorade 1998

2003–2009[]

Gatorade 2004
Designer:  Unknown
Typography:  Unknown
Launched:  March 31, 2003

2008–present[]

GatoradeGlogoconverted

In January 2009, Gatorade began using a new label design that was first unveiled two months prior.

Designer:  TBWA\Chiat\Day
Typography:  Unknown
Launched:  2008


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