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Original Gap logo The Gap logo 1985 Gap logo Gap logo 2010
1969–1976 1976–1986 1986–present October 4-11, 2010


The Gap

1969–1976

Gap 1972 service mark

1976–1986

The Gap logo 1985

Gap

1986–present

Gap logo

October 4-11, 2010

Gap logo in October 2010

In early October 2010, Gap replaced its classic blue square logo. This reportedly happened suddenly without any announcements. The new logo was credited to Laird & Partners. Due to negative response from customers, on October 11, one week after the new logo was introduced, Gap announced that they would revert back to the old square logo. Since then, this Gap logo has often been referred to as one of the worst logos of all time.

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