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Gap

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Original Gap logo
1969–1976

The Gap logo 1985
1976–1986

Gap logo
1986–present

Gap logo 2010
October 4-11, 2010

1969–1976

Gap 1972 service mark

1976–1986

The Gap logo 1985

1986–present

Gap logo

2010

Gap logo in October 2010

In early October 2010, Gap replaced its classic blue square logo. This reportedly happened suddenly without any announcements. The new logo was credited to Laird & Partners. Due to negative response from customers, on October 11, one week after the new logo was introduced, Gap announced that they would revert back to the old square logo. Since then, this Gap logo has often been referred to as one of the worst logos of all time.

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