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Gap 1972 service mark The Gap logo 1985 Gap logo
1969–1976 1976–1986 1986–present

The Gap


Gap 1972 service mark


The Gap logo 1985
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Gap logo


Gap logo in October 2010

On October 4, 2010, Gap replaced its classic blue square logo. This reportedly happened suddenly without any announcements. The new logo was credited to Laird & Partners. Due to negative response from customers, on October 11, one week after the new logo was introduced, Gap announced that they would revert back to the old square logo. Since then, this Gap logo has often been referred to as one of the worst logos of all time.

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