In early 2004, GPTV was renamed GPB, so GPB kids launched. The logo consists of a large white oval (half of it is yellow), with the words "GPB" in a marker-like font, with the PBS Kids logo on the upper-right.
In 2010, since GPB changed their logo,the yellow/white oval was changed to a blue oval with dark blue ripples, and the text was changed from black to yellow,and the font was changed to match the new logo. Until early 2015,the logo had "KIDS" in an orange childish font, on the logo. It was phased out because the digital TV channel was replaced by GPB Create.