Furo MTV

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Furo MTV logo 2009 Furo MTV logo 2010 Furo MTV logo 2011 Furo MTV logo 2013
2009 2010 2011-2012 2013


Furo MTV logo 2009

Furo MTV debuted in March 3, 2009, with the new MTV Brasil programming for this year. Originally the show was hosted by the comedians Dani Calabresa and Bento Ribeiro. Is a satiric news show like The Daily Show, nevertheless, Furo has a distinct format. The two comedians are represented at the opening of the program by drawings, betting a race to stumble and form the show logo. The word furo in Portuguese means hole, but in but in a journalistic sense means scoop. It is clear in the show logo mentions to furo, but in the sense of hole, because of the ambiguous meaning of furo.


Furo MTV logo 2010

In 2010, MTV subtly changed the appearance of the show logo, removing a unified visual identity that all MTV shows with the word "MTV" in the title had.


Furo MTV logo 2011

In 2011, the show visual identity has changed radically. It was created by Carlos Bêla and Righini. The names used in the show opening (below) refer to the catchphrases used repeatedly by the hosts or jargons related to news shows. They also appear on the monitors of the show scenario.




Furo MTV logo 2013

In his last year of broadcast, the show has undergone a new change in their visual identity. One reason for the change is the departure of Dani Calabresa in the previous year. The opening shows a fly flying until you reach a globe, which wilt and is involved with the letters F, U, R and O, along with the MTV logo, forming the show logo.

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