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1961–1987

File:Frito-Lay 1971.png

SVG NEEDED

1987–1997; 2017-present (Doritos Throwback)

This logo was revived in part of the Doritos Throwback bag.

1997–present

Frito-Lay introduced a new corporate logo in October 1997. It was created by Landor Associates in San Francisco.[1][2]

V • T • E

Subsidiaries

Frito-Lay, Inc. (Canada | China) | The Quaker Oats Company | Tropicana Brands Group¹ | Matutano Snack Ventures, S.A. | Empresas Polar | Sabritas, S. de R.L. de C.V. | Gamesa | Marbo Product | Pepsi-Cola Venezuela² | Pepsi-Cola Products Philippines, Inc. | Postobón S.A. | Sabra Dipping Company³ | Star Foods | Pepsi Lipton⁵ | PepsiCo Canada | PepsiCo Snacks | Evercrisp | Elma Chips | Tesalia-CBC

Current beverage brands
Pepsi: Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Diet Pepsi Lime | Diet Pepsi Wild Cherry | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Twist Lemon | Pepsi Lime
Other brands: Mirinda | Mountain Dew | Mountain Dew Real Sugar | Diet Mountain Dew | Mountain Dew Zero Sugar | Propel Water | Mug Root Beer | Sobe | Starry | Sting Energy Drink | Tropicana | 7Up (International) | Dr Pepper (Canada and Oceania only) | Crush | Aquafina | Slice (India) | Gatorade | Lipton⁵ (Ice Tea | Brisk) | Caleb's Kola | Pure Leaf⁵ | Sodastream | Sabores Golden | Copella | Rockstar Energy Drink | Prigat (Romania)

Current food brands
3D's | Alvalle | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos (China) | Chester's Popcorn | Chester's Puffcorn | Chipsy | Clipsy | Cracker Jack | Cracker Jill | Doritos (UK & Ireland) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Gud | Imag!ne | Kurkure | Lay's (Arabia | China | Japan | Taiwan | Thailand | Chile) | Life | Maker | Margarita | Mariyka | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off The Eaten Path | Oven Baked (Oven Baked Tostitos) | Pardon | Pearl Milling Company | Pipers Crisps | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simba Chips | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Star (Poland | Romania, Bulgaria and Moldova) | Sunbites | Sunchips | Stacy's (Pita Chips) | Toddy | Tostitos | Twisties | Uncle Chipps | Walkers (Walkers' brands)

Limited edition/discontinued
FlavorSplash | Jazz | Crystal Pepsi | Pepsi AM | Diet Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Berry | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Boom | Pepsi Cáfe | Pepsi Cappuccino | Pepsi Capuchino | Pepsi Caribbean Gold | Pepsi Carnival | Pepsi Cherry Vanilla | Pepsi Cool | Pepsi Fire | Pepsi Freeze | Pepsi Fresh | Pepsi Ginga | Pepsi Ginger | Pepsi Green | Pepsi Gold | Pepsi Holiday Spice | Pepsi Ice | Pepsi Ice Cream | Pepsi Ice Cucumber | Pepsi Kick | Pepsi Kona | Pepsi Max Twist | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Natural | Pepsi Next | Pepsi One | Pepsi Perfect | Pepsi Pineapple | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi True | Pepsi Vanilla | Pepsi White | Pepsi X | Star Chips

Former/Defunct
Yum! Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages⁴ | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Aliva (India) | Aspen | Sierra Mist | Stolichnaya (Licensed) | Slice (United States) | Indofood Fritolay Makmur⁴ (Chiki | Chitato | Jet-Z⁴ | Qtela) | Teem | Coqueiro | Mabel

Notes
¹Joint venture with PAI Partners.
²Joint venture with Empresas Polar.
³Joint venture with Strauss Group.
⁴Joint venture with Indofood.
⁵Joint venture with Unilever.
⁶Joint venture with Postobón S.A..

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