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Frito-Lay

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1961–1987

Frito-Lay 1971

1987–1997

Frito Lay Old

This logo was revived in part of the Doritos Throwback bag.

1997–present

Frito Lay logo

Frito-Lay introduced a new corporate logo in October 1997. It was created by Landor Associates in San Francisco.[1][2]