Frito-Lay 1971
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1987–1997; 2017-present (Doritos Throwback)

Frito-Lay 1987

This logo was revived in part of the Doritos Throwback bag.


Frito Lay logo

Frito-Lay introduced a new corporate logo in October 1997. It was created by Landor Associates in San Francisco.[1][2]