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CBN Satellite Network
CBN Cable Network
The CBN Family Channel
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The Family Channel
The "CBN" part of the name was dropped after owner Pat Robertson sold the network to a newly-created subsidiary named International Family Entertainment due to the channel's profitability threatening CBN's tax-exempt status.
Fox Family Channel
Fox Family Channel was launched in August 1998. The 1998 identity for the channel was created by Pittard Sullivan.
ABC Family originally used a modified version of Fox Family's previous logo, with the ABC circle logo replacing the sideways Fox logo.
In 2003, the logo was revised with the 2D ABC circle logo and the word family only being displayed. The word family was also changed from Univers to Helvetica.
On October 6, 2015, ABC Family and Disney announced that it would be rebranding to Freeform beginning January 2016 to target younger viewers. The rebrand marked the first time in 27 years that the word "Family" was not in the name of the channel. In late December 2015, it was confirmed that Freeform would take over on January 12, 2016. This logo was still used as the on-screen watermark until nearly two months after its 2018 rebrand.
On January 18, 2018, Freeform unveiled a new logo and slogan, "A Little Forward". The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series (such as The Bold Type and the Black-ish spin-off Grown-ish). Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen." The network also unveiled upcoming series in development, such as Scott Stewart's Augs, as well as a new trailer and June 7, 2018 premiere date for Marvel's Cloak & Dagger.