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1971-1987The first logo for the "Monster Cereal" Franken-Berry.
A pre-sweetened strawberry-flavored corn-based cereal with marshmallow pieces, it was promoted in animated-cartoon commercials where "Franken-Berry's" voice was provided in imitation of Boris Karloff.
The mascot himself is modeled on the Frankenstein "monster" as Karloff had acted him out in the 1930s.
1987-2006The familiar "First and Last Letter" format used on Monster Cereals from this time period.