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France 5

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Logo 1986 page 4045b15d
1986 – 1991

Brand.gif
1991 – 1992

La Cinquième 1994
1994 – 1999

La Cinquème
1999 – 2002

France 5 logo 2002
2002 – 2008

France 5 logo 2008
2008 – present

La Cinq

1986–1991

1991–1992

Télé Emploi

1994

La Cinquème

1994–1999

1999–2002

In 1999, La Cinquème launched a new identity created by Aart Design. This included a refreshed logo.[1]

France 5

2002–2008

On January 7, 2002, France Télévisions introduced a new look for its three channels. At the same time La Cinquème changed its name to France 5, in line with its two big sisters.

The colour green was chosen to symbolise "fertility and freshness" ("la fertilité et la fraîcheur"). As the colours of France 2 and France 3 are red and blue, the green colour completes the RGB colour model.

The first new look for France 5 came in March 2002. The idents for this look showed filmed scenes where a flood, whirl or burst of letters suddenly appear. Other parts of the identity for France 5 was minimalist with moving text on solid backgrounds in pastelle colours.

[4]

After a while, France 5 changed graphics again. The "flood of letters" theme was kept, but this time the letters themselves would form objects and scenes against pastelle backgrounds.

2008–present

On April 7, 2008, France Télévisions introduced a company-wide image refresh, which included an updated logo and the addition of gradients to the logos of each channel.

A new look was launched in October 2008.

In 2008, France 5 left its minimalist idents and graphics. This idents now feature choreographed people.


France Télévisions
France 2 (HD) | France 3 (HD) | France 4 (HD) | France 5 (HD) | France Ô (HD) | Outre-mer 1ère

Arte | Mezzo | Gulli | TV5Monde | Euronews


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