Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1972–1975 1975–1986 1986–1987 1987–1990 1990–1992
1972–1975 1975–1986 1986–1987 1987–1990 1990–1992
1992–2002 2002–2008 2008–2018 2016–2018 (secondary) 2018–present
1992–2002 2002–2008 2008–2018 2016–2018 (secondary) 2018–present

The Third Color Channel of the ORTF (ORTF 3)[]

1972–1975[]

3eme chaine couleur

ORTF launched its third television channel, La troisième chaîne (here as 3echaîne couleur), on December 31, 1972.

France Régions 3 (FR3)[]

1975–1986[]

FR3 1975

In 1974, it was decided that the ORTF would be broken up into smaller entities, including three separate organizations for each of the TV channels. The third channel would be operated by France Régions 3, or FR3 for short, which would also take over ORTF's regional offices.

ORTF ceased to be at the end of 1974, and the channels changed their names of January 6. The logo for FR3 would be the name of the channel inside a blue hexagon, inside an eye.

1986-1992[]

1986–1987[]

FR3 (1986-1987)

A large golden 3 replaced the eye logo in 1986.

1987–1990[]

FR3 logo 1988

In 1987, FR3 introduced its distincitve "eye" graphics.

1990–1992[]

FR3 1991

Although the logo was changed on December 22nd, 1990, FR3 introduced its new look on February 4, 1991, and the "eyes" were confined to history. It was the last logo of FR3 prior to its merger with Antenne 2 (now known as France 2).

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France 3[]

1992–2002[]

France 3 logo 1992
Designer:  Gédéon
Typography:  ITC Garamond
Franklin Gothic Ultra
Launched:  September 7, 1992

On September 7, 1992, the organizations behind the two public television channels, Antenne 2 and FR3, merged to form France Télévision. At the same time, the names were changed to France 2 and France 3, and both were given new logos and looks.

The new identity for the two channels was created by Gédéon. They started at the numbers of the channels and went for a solution involving splitscreens. France 2's graphics focused on two vertical splitscreens, while France 3's graphics involved three horizontal splitscreens.

The graphics were altered several times during the 1990s and early 2000s, but the logo remained. Gédéon stayed involved with much France 3's graphics.

2002–2018[]

2002-2008[]

France 3 logo 2002
Designer:  Gédéon
Typography:  Heldustry
Launched:  January 7, 2002

On January 7, 2002, France Télévisions introduced a new look across all its three channels. At the same times La Cinquème changed its name to France 5, in line with its two big sisters. The re-brand cost 2,3 million euros and was done by Gédéon.

France 3's graphics and break-bumpers initially continued on the same theme, with only the logo changing.

In September 2003, France 3 introduced a completely new look, finally shedding some remains of its 1992 look. The break bumpers would now feature French skylines.

2008–2018[]

France 3 logo 2008
Designer:  Gédéon
Dream On
Typography:  Heldustry
On-air:
Akkurat (2012-2018)
Launched:  April 7, 2008

On April 7, 2008, France Télévisions introduced a company-wide image refresh, which included an updated logo and the addition of gradients to the logos of each channel. Although some new graphics were introduced and the logo was moved, this didn't change any fundamental elements of France 3's on-screen presentation. This logo was used as a secondary one until 2018.

2016–2018 (secondary)[]

France 3 logo 2016

On January 4, 2016, France 3 changed its logo back to the 2002 one, but with the "france" text removed and the blue being a little darker.

2018–present[]

France 3 2018
Designer:  Movement
Typography:  FTVBrown (modified version of LL Brown)
Launched:  January 29, 2018

On January 29, 2018, France Télévisions introduced a new look for all of its services for the first time since 2002. This new look was designed by Paris-based agency Movement, who also designed the branding package for Franceinfo.

References[]

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