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| 1995–2002 | 2002–2012 | 2007–2012 | 2012–2017 | 2017–present |
1995–2002
The workmark uses the font FF Super Grotesk Bold and is related to the current print version of the 20th Century Fox logo.
2002–2012
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The logo was altered to consolidate the searchlights into a quickly identifiable icon. Also, the wordmark was made thinner.
2007–2012
The primary difference is that the 2002 logo was modified and turned orange.
2012–2017
2017–present
On 6 June 2017, Foxtel officially launched the company's biggest change of identity in its history alongside a refresh of their SVOD service Foxtel Now, formerly known as Foxtel Play. Surry Hills-based outfit MAUD is responsible for the new logo and campaign.
Foxtel was looking to change how Australians saw the company from that of elitist and aggressive to something approachable and most importantly "for everyone". Foxtel CEO Peter Tonagh conceded that the logo's burnt-orange colour and blocky lettering made the service come off as "quite aggressive, quite arrogant, quite elitist".
The new logo shows a lighter, sans-serif, lower-case logotype in a light red hue and sees the return of a side-icon: six dots forming a pixelated "f", possibly referencing the spotlight motif consistent with Foxtel's branding.
