FANDOM


Contents

Foxtel 1995-0 Foxtel-logo Foxtel logo Foxtel 2012logo Foxtel 2017
1995–2002 2002–2007 2007–2012 2012–2017 2017-present


1995–2002

Foxtel 1995-0

The logo is related to the current print version of the 20th Century Fox logo.

2002–2007

Foxtel-logo

The logo was altered to consolidate the searchlights into a quickly identifiable icon. Also, the wordmark was made thinner.

2007–2012

Foxtel logo

The primary difference is that the logo turned orange.

2012–present

Foxtel 2012logo

In 2012, the searchlights icon was removed from the main logo and adapted into the visual styling of Foxtel promos. The light flaring behind the letters also harken back to the searchlight motif. Typographically, the wordmark was also tweaked, particularly with the 'O' widened to match the likeness of the Fox and original Foxtel logo, and the 'T' was attached to the 'X'.

2017–present

Foxtel 2017

On 6 June 2017, Foxtel officially launched the company's biggest change of identity in its history alongside a refresh of their SVOD service Foxtel Now, formerly known as Foxtel Play. Surry Hills-based outfit MAUD is responsible for the new logo and campaign.

Foxtel was looking to change how Australians saw the company from that of elitist and aggressive to something approachable and most importantly "for everyone". Foxtel CEO Peter Tonagh conceded that the logo's burnt-orange colour and blocky lettering made the service come off as "quite aggressive, quite arrogant, quite elitist".

The new logo shows a lighter, sans-serif, lower-case logotype in a light red hue and sees the return of a side-icon: six dots forming a pixelated "f", possibly referencing the spotlight motif consistent with Foxtel's branding.