In this and subsequent versions, the writing of "Ford" appears to be influenced by Henry Ford's own signature.
First use of an oval.
From the mid-1930s onward, use of this logo on the cars themselves was first deemphasized and then dropped entirely. A completely different "crest" logo appeared with the 1949 models.
As of today, the 1957 logo (which serves its current "Ford" script logo) is only being used as an alternate logo. It can also be used in tandem with the next two logos below.
The blue oval badge began to replace a block-letter "FORD" wordmark as the primary logo on cars themselves beginning with the 1976 international and 1976 North American models.
Ford Motor Company
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