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Fisher-Price

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Fisher Price Inc. Toys

1931–1956

1931-1955-logo

Fisher Price

1956–1957

1956-logo

In 1956, The FP was added, Fisher Price Toys shortened to Fisher Price, and the font was changed as well.

Fisher-Price Toys

1957–1972

1957–1962

1957-1962-logo

In 1957, the F and P were placed in the red and blue circles and painted the F and P white, and Fisher Price was lengthened to Fisher•Price Toys.

1962–1971

1962-1970-logo

In 1962, The 1957 logo was placed in the price tag.

1971–1984, 2015–present

FP1971-1983-logo

In 1970, the typeface was changed and Fisher Price Toys was changed to title case. This also appears on all products in the Bright Beats line on the bottom of the boxes (at least in the UK)

Fisher-Price

1984–present

1984–2012, 2016

Fisher-price-brand

In 1984, The F and P were omitted and the circles as well, Fisher Price Toys shortened to Fisher–Price and the holding shape was changed as well. Then the color changed to red.

In 2016 the 1993 logo made a return on the Pullback Muck's tag from Bob the Builder.

2012–present

Fisher Price Logo 2012
Joy of learning-large tcm169-11953

In 2012, the 1984 logo was altered slightly and an alternate logo was created featuring the F and P from the 1956 to 1984 logos as an alternate logo.


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