The Finnair logo was created in 1968 by Kyösti Varis.
Finnair launched a new visual identity on June 1, 2000. The new logo was based on the former and was created by SEK & Grey.
A new look for Finnair was unveiled on December 20, 2010. This new design was also created with SEK&Grey. The well known F symbol was kept and redesigned, but the 'F' and the wordmark no longer needed to be displayed together and can be used independently of each other.
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