Yesterday (TV channel)

2002–2004	2004–2009	2009–2012	2012–present	2024 (tentative)

UK History

2002–2004

UK History was launched on 30 October 2002, the same day the the new terrestrial television platform Freeview launched. The launch identity was on of the first channel identities designed by the newly launched BBC Broadcast.

UKTV History

2004–2009

Designer:  Dunning Eley Jones BBC Broadcast (idents)

Typography:  Home Book UKTV

Launched:  8 March 2004

On 8 March 2004, all UKTV channels adopted the UKTV prefix, and UK History became UKTV History. The rest of the original identity remained.

Timeshift version.

Yesterday

2009–2012

Designer:  Red Bee Media

Typography:  FF DIN

Launched:  2 March 2009

In 2009, UKTV's rebrands came to their factual channels. UKTV History was renamed Yesterday on 2 March 2009, the new tagline was "Where the past is always present". Red Bee Media was behind the new look and produced six new idents.

Circle variant.

2012–present

On 24 July 2012, Yesterday got a new look.

Timeshift logo

Circle variant of the 2012 logo.

U&Yesterday

2024 (tentative)

Alternative variant

Designer:  Wolff Olins In-house

Typography:  PP Right Grotesk

Launched:  2024 (tentative)

On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that will unite its family of free-to-air channels and its streaming service in 2024.

Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels will become U&Dave, U&Drama, U&Yesterday and U&W. Its pay channels will transition to U&Alibi, U&Gold, U&Eden at a later date.

• UKTV announces creation of 'U' - a new brand to unite its free TV and digital portfolio - UKTV Corporate Site, 29 November 2023