Originally signed on the air as WSYR-TV on February 15, 1950, a primary NBC affiliate on VHF channel 3 and was first owned by Advance Publications, ran by the Newhouse family, which owned Syracuse Post-Standard, Syracuse Herald-Journal, and WSYR radio (AM 570 and FM 94.5, now WYYY).
1957–1964[]
LOGO MISSING
1964–1968[]
1968–1972[]
1972–1976[]
1976–1980[]
WSTM-TV[]
1980–1993[]
The Newhouse family largely exited broadcasting in 1980. The WSYR cluster had been grandfathered after the Federal Communications Commission (FCC) forbade common ownership of newspaper and broadcasting outlets, but lost this protection when Advance dismantled its broadcasting division. Channel 3 was sold to the Times Mirror Company, who—so as to comply with an FCC rule in effect at the time that prohibited TV and radio stations in the same market, but with different owners from sharing the same callsigns—changed the television station's calls to WSTM-TV (for "Syracuse Times Mirror") on March 28 and kept the James Street studios, also introducing a new logo to go with the new callsign. They later sold channel 3 to to SJL Broadcast Management, a broadcast holding company controlled by George Lilly. SJL then sold WSTM-TV to Federal Broadcasting in 1992, who would later be acquired by Raycom Media in 1997. The WSYR-TV callsign has been used for channel 3's rival, the ABC affiliate on VHF channel 9 (formerly WIXT) since 2005. They also used the logo for KIEM-TV in Eureka, California in 1996.
On March 27, 2006, Raycom Media announced the sale of WSTM-TV and WSTQ-LP to the Barrington Broadcasting Group. The sale was finalized that August.
News open (2000–2005)
On-screen bug (2000–2005)
Logo on weather center (2000–2005)
On-screen bug (2005–2008)
Logo on weather center (2005–2008)
2008–2016[]
Designer:
Indie Box
Typography:
Custom ("3") Eras
Launched:
2008
Early variant with former website URL
On-screen bug (2008–2010)
News open (2010–2014)
On-screen bug (2010–2015)
News open (2014–2016)
On-screen bug (2015–2016)
On February 28, 2013, Barrington Broadcasting announced the sale of its entire group, including WSTM-TV and the SSA for WTVH, to the Hunt Valley, Maryland-based Sinclair Broadcast Group (which announced that it would not renew the SSA with WTVH when it expires in March 2017).
2016–present[]
The logo is similar to the 1993 logo, except the "3" is smaller.
1Owned by Tennessee Broadcasting and operated by Sinclair under an outsourcing agreement. 2Nominally owned by Cunningham Broadcasting and operated by Sinclair under an LMA. However, trusts belonging to members of Sinclair's founding Smith family control almost all of Cunningham's stock. 3Operated by Nexstar Media Group under an LMA. 4Owned by Second Generation of Iowa, Ltd. and operated by Sinclair under a LMA. 5Owned by Manhan Media and managed by Sinclair. 6Owned by Howard Stirk Holdings, operated by Sinclair under an LMA. 7Owned by Mercury Broadcasting Company and operated by Sinclair. 8Owned by Deerfield Media and operated by Sinclair under an LMA. 9Owned by Roberts Media, but operated by Sinclair. 10Owned by Mitts Telecasting and operated by Sinclair. 11Owned by GOCOM Media and operated by Sinclair. 12Owned by Waitt Broadcasting, but operated by Sinclair under an SSA. 13Owned by Granite Broadcasting Corporation and operated by Sinclair through a JSA and SSA. 14Owned by New Age Media and operated by Sinclair under an MSA. 15Owned by MPS Media, but operated by New Age Media under an LMA. 16Owned by Diamond Sports Group, a joint venture of Sinclair and Entertainment Studios. 17Co-owned with Yankee Global Enterprises, The Blackstone Group, Amazon, RedBird Capital and Mubadala Investment Company. 18Co-owned with Chicago Cubs. 19Owned by Sinclair and operated by Jukin Media. 20Owned by Palm Television, L.P. and operated by Cunningham Broadcasting under an LMA.