1999–2001[]
Hard Cheese & Onion (1999–2001)
Punching Paprika (1999–2001)
Red Hot (2000–2001)
Screaming Salt & Vinegar (1999–2001)
From launch in 1999 until a relaunch in 2001, each Walkers Max flavour (except Naked) had its own mascot, in a similar manner to Monster Munch, with each mascot representing an animal associated with the respective flavour.
The original flavours were Cheese & Onion, Paprika and Salt & Vinegar. Two further flavours were added in 2000; Naked (discontinued 2003) and Red Hot (discontinued 2001).