The station signed on September 1, 1957 as WFGA-TV. It was affiliated with NBC but carried ABC programs on a secondary basis and was originally owned by the Florida-Georgia Television Company.
1959–1968[]
1968–1971[]
WTLV[]
1971–1975[]
On December 16, 1971, the station changed its call letters to WTLV. San Antonio-based Harte-Hanks Communications purchased channel 12 in 1975.
1976–1980[]
SVG NEEDED
1980–1986[]
SVG NEEDED
WTLV Action 12 News Evening open from the early to mid 1980s
WTLV Action 12 News Tonight open from the early to mid 1980s
Station ID from 1981
Station ID from 1983
Station ID from 1984
WTLV "Olympic Station" ID from 1984
WTLV station ID from the early to mid 1980s
WTLV "In Stereo" ID from the mid 1980s
On March 31, 1980, WTLV and WJKS swapped network affiliation affiliations, with channel 12 taking the then highest-rated ABC and channel 17 taking the then low-rated NBC.
1986–2007[]
1986–1988[]
The Gannett Company purchased WTLV and sister station WFMY-TV in Greensboro, North Carolina from Harte-Hanks in December 1987, which was completed in February 1988.
1988–1993[]
In 1988, WTLV and WJKS reversed the 1980 affiliation swap, as NBC became the highest-rated network at the time.
1993–1995[]
12 News 6 p.m. open from 1997
1995–1997[]
LOGO MISSING
1997–2000[]
2000–2007[]
2007–2017[]
Former "First Coast News" logo, used since 2005 until 2012.
"First Coast News" open 2013; also used by sister station WJXX.