WJXT

This page only shows primary logo variants. For other related logos and images, see: News

1949–1954	1954–1958	1958–1960	1960–1967	1967–1970	1970–1974
1974–1980	1980–1981	1981–1983	1983–1991	1991–2014	2014–present

WMBR-TV

1949–1954

WJXT originally signed on the air on September 15, 1949, as WMBR-TV, the second television station to sign on in the state of Florida and a primary CBS affiliate on VHF channel 4 after WTVJ (also on channel 4, now an NBC owned-and-operated station on channel 6) in Miami–Fort Lauderdale. The Washington Post Company acquired the WMBR stations in 1953.

1954–1958

WJXT

1958–1960

The Washington Post Company sold WMBR-AM-FM in 1958, while it kept the television station, whose callsign it changed to the current WJXT.

1960–1970

1960–1967

1967–1970

1970–1974

1974–present

This '4' logo was used by the station in varying forms for the next 40 years, before being modified to its current italic style.

1974–1980

1980–1981

The 4 was subsequently simplified to one line.

1981–2014

The logo was now enclosed in a square.

1981–1991

1981–1983

Flat version

1983–1991

Designer:  Television by Design

Typography:  Serifa (on-screen graphics)

Launched:  1983

The "copper" effect was added to the 1981 "4" logo in 1983.

Alternate variant

Flat version

"We've Got the Touch, You and Channel 4" ID (1983-1984)

We've Got the Touch on Channel 4" ID (1985–1986)

"Channel 4 Spirit, Oh Yes!" (1987-1988)

"Television You Can Feel: WJXT 4" ID #1 (1988–1989)

"Television You Can Feel: WJXT 4" ID #2 (1988–1989)

"Get Ready for Your Good Friends on WJXT 4" #1 (1989–1990)

"Get Ready for Good Friends on WJXT 4" #2 (1989-1990)

1991–2014

The logo gained colors outside its '4'. During negotiations between Post-Newsweek Stations and CBS on a new affiliation agreement in early 2002, CBS supplied Post-Newsweek with a list of demands that would have resulted in WJXT no longer receiving monetary compensation for the carriage of the network's programming (CBS was moving toward a reverse compensation model for its affiliates during this time) and would have required the station to run the entire CBS network schedule in pattern without preemptions, except for extended local breaking news and severe weather coverage. Station and Post-Newsweek company management believed these stipulations would come at the expense of local programming.

Rather than give in to the network's demands, Post-Newsweek Stations announced on April 3, 2002 that it would not renew channel 4's affiliation agreement with CBS, which was set to expire on July 10. UPN affiliate WTEV-TV (UHF channel 47, now WJAX-TV)—at that time owned by Clear Channel Communications—subsequently signed an agreement with CBS to become the network's new Jacksonville affiliate two weeks after WJXT's disaffiliation announcement on April 23, 2002. The affiliation switch became official at 5 am, on July 15, 2002, ending WJXT's 53-year association with CBS. This also triggered an affiliation switch in Gainesville where WGFL became a CBS affiliate; that station was a primary affiliate of The WB at the time.

Primary logo (1991–2005)

"NewsChannel 4" variant (1997–2001); unlike other stations that used the "NewsChannel" moniker, WJXT used this identity as a general branding while maintaining the Eyewitness News title for its newscasts during this period (WKBW also used the "NewsChannel/Eyewitness News" hybrid branding from 1992–1998)

Variant using former longtime slogan "The One & Only Channel 4" (2002–2005); the slogan was used beginning in 1991.

Alternate "One & Only" variant (2002–2005)

Primary logo (2005–2014)

Variant using current "The Local Station" slogan (2005–2014)

Gradient version (2005–2014)

Gradient version with call letters (2005–2014)

Station ID, as seen during newscasts (1997–1999)

Station ID (2011–2013)

2014–present

The logo became italicized.

2D version

External links

• Official website