V Sport (Sweden)



1999	1999-2000	2000	2000–2006	2006–2008	2008–2020	2020–present

Viasat Sport (pan-Nordic)[]

1999[]

Viasat Sport was launched in 1999 as a pan-Nordic sports channel, alongside Viasat Xtra, an extra sports channel for special sports events which needed more channels to cover, & for pay-per-view services. This logo however was short lived.

1999-2000[]

After few months of broadcast Viasat Sport and Viasat Xtra got a new updated logo.

2000[]

In January 2000, Viasat rebranded all their owned tv channels to have a similar look and appearance, to make the brand stronger and more whole. All their channel got a circle around and added the word "VIASAT" at the bottom. However this look for Viasat Sport and Viasat Xtra was short lived as well, only lasted for 3 months.

2000-2004[]

Viasat Sport and Viasat Xtra got a new look and logo.

2004-2005[]

In 2004 Viasat launched 3 new sports channels; Viasat Sport 1, Viasat Sport 2 and Viasat Sport 3.

Olaus Roe

2005-2006[]

In April 2005, Viasat launched their first (and only) 24-hour sports channel called Viasat Sport 24.

Viasat Sport Sweden[]

2006–2007[]

In 2006, Viasat separated the pan-Nordic version of Viasat Sport 1 channel into Swedish and Danish versions.

The new look for the sports channel adopted a logo similar to Viasat SportN.

Viasat Sport East adopted the new look on August 14, 2006.

2007-2008[]

Viasat Sport 24 was rebranded as Viasat Golf in 2007 as a pan-Nordic channel due to low viewership.

In May 2008, Viasat launched Viasat Sport HD - their first pan-Nordic HD sports channel - in order to promote the Viasat HD platform in Scandinavia, which by this time was available in Sweden.

Viasat Sport (Sweden)[]

2008-2009[]

In 2008, Viasat Sport 1 rebranded in Sweden as Viasat Sport (Sweden) and Viasat Sport HD (Sweden), Viasat Sport 2 rebranded in Sweden as Viasat Fotboll and Viasat Sport 3 was rebranded as Viasat Motor.

2009-2013[]

In September 2009 Viasat launched Viasat Hockey and Viasat Hockey HD launched on the same day. The remaining sports channels launched their own HD versions as well. Viasat Xtra adopted a new look and logo, in the same style as the Viasat logo.

2013-2016[]

In February 2013 Viasat Sport HD (Sweden) changed its colours from purple to blue.

2016-2019[]

In September 2016, Viasat launched Viasat Sport Premium in Sweden, and Viasat Ultra HD as Viasat’s and Scandinavia’s first 4K TV channel as a pan-Nordic sports channel.