A new logo to represent Ukraine internationally was revealed in a ceremony on November 4, 2010 with Deputy Prime Minister Borys Kolesnikov present at the event. The logo depicts a smiling sunflower seed with the name of the country written underneath.
It comes in three versions, with the name written in Ukrainian, Russian and English; Ukrainian and Russian use almost the same alphabet, with only one letter differs. Interestingly, the English version has borrowed the trema over the I from the Ukrainian version.
In 2016 CNN and CFC Consulting jointly designed the 'All About U' information campaign. The key message of the campaign is built on the original play on words. In English, the letter “U” has a double meaning: on one hand, U is a shortened version of the English word “YOU”, i.e, a pronoun. On the other hand, “U” is the first letter in the word “Ukraine”. ‘All about U’ is a demonstration of Ukraine’s rich tourism and investment potential.
2016–present[]
Designer:
Banda Agency
Typography:
Ermilov (custom-designed)
Launched:
8 May 2018 (approved by the government)
In 2017, the Ministry of Information Policy of Ukraine initiated the creation of the Concept of popularization of Ukraine in the world, which insisted on the creation of a single brand to promote Ukraine. An expert committee was set up for this purpose, which included both civil servants and well-known public figures and experts. Both the writing of the Concept and all the processes of creating a single brand were initiated and accompanied by the State Secretary of the Ministry of Information Policy Artem Bidenko. The expert committee launched the competition on the best version of the logo.
The work lasted for nine months, and before the final decision, the brand options were tested again in the target audiences with the assistance of the UkraineInvest. Finally, the committee of the Ministry of Information Policy chose an option of the Ukraine Now brand, created by the Ukrainian agency Banda Agency, which previously created the logo of Ukraine for Eurovision-2017. No budget funds were spent on its creation.
