Slogans[]
1992–2003
2003–present
Other Logos[]
The logo with reduced kerning was adopted in 1981 for the 'Todays Tesco' campaign. It was dropped in 1987.
Logo with current slogan.
_(Print).svg "Tesco (1995) (Print).svg (2 KB)")
Print version.
Tesco's 100th anniversary logo used in 2019.
Tesco used a different logo on the website during the 2004 Christmas period.
During the 2012 Christmas period a green party hat was added to the logo.
Tesco re-introduced the 2012 Christmas logo for 2013, but with a slight change of colour to the dashes from blue to red.
The Tesco Price Promise, introduced in 2013 match prices on branded and own-brand items with other major UK supermarkets. It was discontinued in 2018.
The Big Price Drop started in 2011 and was a focus by Tesco to cut the cost of everyday items.
In 1982, Tesco launched a campaign advertising its lowered prices. It was called 'Checkout 82'.
'Checkout 83' followed in 1983.
A retro style logo used by Tesco during the Queen Elizabeth II Diamond Jubilee advertising campaign, based on the 1987 logo.
Easter 2023.