Taco Bell/Other

1962–1981

Logo as seen on storefronts.

One of various print logos used on newspaper advertisements during this period.

Alternate logo, used for the external monument sign from 1962-1965.

Alternate logo, used for the external monument sign from c. 1966-1972.

Alternate logo, a simplified rendering of the external sign.

Monument logo used at a location in Rancho Palos Verdes, CA (1963)

1971-1986

Alternate version used between 1971 and 1979

Alternate version

Simplified version

Alternate logo, used for the external monument sign from c. 1972-1982. The likeness of the sleeping person was removed, but the shape they've occupied remains. One still remains in Savannah, GA as of 2024.

Alternate logo, used for the external monument sign from c. 1982-1985. The text font is changed to match the one used for the main logo.

Alternate logo used in promotional materials, a simplified rendering of the external sign.

Small monument sign formerly seen at a location in Tempe, AZ, featuring a thinner logo text seen in some promotional materials. (1979)

SVG NEEDED

1984-1994

Stacked version

Stacked version with bottom outline

Print version of stacked version

Vertical version

Vertical version with bottom outline

Print version of vertical version

Version with bottom outline

Print version

Sign from this period

Sign used at Mission-style locations

1992–1994 (alternate)

Horizontal version

Stacked version with brushstrokes

Vertical version with brushstrokes

Print horizontal version

Print vertical version

1993

Used for the film Demolition Man, and its tie-in marketing

1994–2016

Print version

Alternative print version

Inverted print version

Alternative inverted print version

Horizontal stacked version, as was used on most signage

Sandwiched horizontal version

Horizontal version

Symbol

Print symbol

Alternative print symbol

Inverted print symbol

Alternative inverted print symbol

Orange version (2008)

Version used for late-night advertising

Logo with slogan "Think Outside the Bun" (2001–2012)

Logo with slogan "Live Más" (2012–2016)

Stacked logo with "Live Más" slogan (2012–2016)

Alternative version (1996)

Logo without Bell Wordmark

Used on April Fools 1996, when they supposedly bought the Liberty Bell.

Flag logo seen at combination Taco Bell/Pizza Hut locations in the mid 1990s.

Flag logo seen at combination Taco Bell/Pizza Hut locations beginning in the late 1990s.

Sign used at Mission-style locations

2015-2016

Main version

SVG NEEDED

Wordmark

SVG NEEDED

Horizontal stacked version

SVG NEEDED

Cantina version

SVG NEEDED

Designer:  Unknown

Typography:  Unknown

Launched:  Mid-2015

This is a prototype of the following logo, still used at a location in Denver CO (as of May 2022) and Greenwood IN (as of September 2022), used at a loc in Arlington TX temporarily in August 2015, and was seen in concept art of locations opening in that timeframe.

2016–present

Print version

Inverted print version

Horizontal stacked version

Horizontal stacked print version

Horizontal inverted stacked print version

Sandwiched horizontal version

Sandwiched print horizontal version

Sandwiched inverted print horizontal version

Horizontal version

Horizontal print version

Horizontal inverted print version

Alternative version

Cantina version

SVG NEEDED

Alternative web domain version print

Alternative inverted print version

Symbol

Transparent symbol

Orange symbol

Transparent orange symbol

Print symbol

Inverted print symbol

Used for the $1 Stacker/Triple Melt Burrito campaign as "Belluminati"

Logo with slogan "Live Más"

Stacked logo with slogan "Live Más"

logo with slogan "Live Más". (2022)

Social media profile picture variant (2020–present)

Mexican Pizza variant (2022)

Belluminati (2017)

World Series (2017)

Xbox Series X (2020)