ShopRite (United States)

1951–1975	1975–2002	2002–present

1951–1975

White Circle, Red Text, White Wagon, Super Markets

Brown Circle, Black Text, Red Wagon, Superior Quality

Yellow Circle, Black Text, Blue Wagon, Superior Quality

Yellow Circle, Black Text, Red Wagon, Superior Quality

Yellow Circle, Red Text, Red Wagon, Superior Quality

Grey Circle, Black Text, Orange Wagon, Super Markets

White Circle, Black Text, White Wagon, Super Markets

Originally, the center of the logo depicted a silhouette of a woman with a full shopping cart. When the next logo was introduced in 1975, all locations quickly replaced this logo with the next...

1975–2002

In 1975, ShopRite's logo changed, although retaining the same shape and colors on the previous logo, many adjustments were made. The most prominent change being the switch of the image in the center. It was now changed into a simplified shopping cart with stacked circles representing goods above it. As well as that modification, the typeface was updated and more uniform instead of being pinched towards the center, the hyphen was omitted, the "SUPER MARKETS" text was dropped, and the logo became tilted to the right a little. This logo is still on some locations, as well as some delivery trucks and their sandwich cookies.

Wines & Spirits variant

2002–present

In 2002, the circle's color changed from yellow to gold. One of the circles is replaced with a trapezoid, with another of the circles being replaced with a rectangle. The ShopRite wordmark becomes cursive, and is repositioned underneath the cart.

Circular version, mostly used on locations to plaster the 1975 logo.

Wines and Spirits variant

Pharmacy variant

External links

• Official website