WPTZ[]
1944–1954[]
WRCV-TV[]
1963–1965[]
KYW-TV[]
1965–1998[]
Mike Douglas with an RCA TK-43 camera
RCA TK-43 cameras behind the scenes of The Mike Douglas Show
Station ID (1977)
Evening Magazine Promo ID (1977)
"3 for all" (1979–1980)
"We're TV-3, just watch us now!" ID #1 (1982–1983)
"We're TV-3, just watch us now!" ID #2 (1982–1983)
Station ID (1983)
Evening Magazine billboard (1983)
Santa Barbara billboard (1984)
Station ID (Early 1985)
"TV-3, let's all be there!" ID (1985–1986)
The Price is Right promo ID (1985)
Evening Magazine promo ID (!985)
Evening Magazine promo ID (1985)
Oceanquest legal ID (1985)
Hill Street Blues billboard (1986)
Miami Vice billboard (1986)
Remington Steele billboard (1986)
St. Elsewhere billboard (1986)
New Year's slide (1986)
"Come Home to Channel-3"
"Come on Home to Channel 3" promo (1987–1988)
"Your Constitution Station" ID (1987)
Station ID (1988)
Station ID (1989–1991)
"The Pride of Philadelphia" ID (1990–1991)
Channel 3 Eyewitness News 6PM outro (March 2, 1990)
Station ID (1991–1994)
"The Stars are Back on Channel 3" (1993–1994)
Station ID (1994–1995)
1994–1998 (alternate logo, used for the switch promo)
KYW switch promo (1995)
Another promo for its affiliation switch (1995)
1998–2003[]
Station ID
2003–2023[]
2003–2013[]
Squared version (used on local events)
Blue-on-white version
HD logo 
Website logo (2010–2018)
2013–2023[]
Blue variant
Glossy variant #1
Glossy variant #2
Glossy variant #3
Station ID.
Entertainment Tonight promo (2016)
.svg "KYW-TV ID (2021).svg (144 KB)")
"This is CBS 3" (2021–2023)
Watermark, used during syndicated and re-runs of CBS programming
.svg "KYW-TV Watermark (2021).svg (135 KB)")
Watermark, used during main programming
Website logo (2018–2022)
2023–present[]
Standalone "CBS 3" logo
.svg "KYW square only (2023).svg (2 KB)")
Standalone "CBS 3" square logo; used during the station's newscast
Logo as "CBS Philadelphia" (used on website since 2022)