This redesign from 2001 was made by Design Bridge. It reintroduced the pentagonal shape for the label. According to Design Bridge, the redesign "focused on the brand’s core values of summer, sea and sociability, in true Swedish style".[1]
2008–2012[]
Designer:
Grow
Typography:
Neutraface (Modified)
Launched:
Early 2008
In early 2008, Pripps Blå introduced an updated design. The design was created by Grow in Stockholm. The new look drops the Antiqua font in favour of a modified version of Neutraface.
