1970-1980[]
Secondary variant, as Ponto Frio Móveis
1980-1987[]
Horizontal logo
Secondary horizontal logo
1998-2003[]
Secondary variant
2003-2008[]
Secondary variant
Website variant
With yellow background variant
2008-2011[]
2008 logo with chrome textures
2009 logo variant in perspective, with an enlarged penguin symbol
2009-2010 logo; this would only be used during the Você ganha mais campaign
2010 logo variant in perspective
3D version
Website icon
2011-2021[]
Website and atacado versions
Alternate versions
Alternate "swimming" penguin
2021-present[]
On a black background version
With the slogan Direto ao Ponto
The penguin seen on the logo, with the colors inverted