1967–1968
SVG NEEDED |
In May 1966, Jack Valenti, who had become president of the Motion Picture Association of America, deemed the Motion Picture Production Code – in place since 1930 and rigorously enforced since July 1, 1934 – as out of date and bearing "the odious smell of censorship". After reviewing some of the films, such as Blowup with some graphic nudity and Who's Afraid of Virginia Woolf? with strong language and other suggestive dialogue (said films were condemned by National League of Decency), Valenti revised the Code to include the "SMA" (Suggested for Mature Audiences) advisory as a stopgap measure. This would be used on explicit films until the creation of the MPAA ratings in November 1968.
1968–1970
1970–present
1970–1972
1972–1984
1984–1990
1990–present
1980–2013
2006–2013
2013–present; 2013-2019 (NR only) (Large Version)
2013–present (Small Version)
2019–present (NR only)
Following the MPAA's rebranding to MPA, the NR box also has been updated.