Mad (magazine)

This page only shows primary logo variants.

For other related logos and images, see:

Other
Unused



August 1952–May 1955	June–October 1954	October 1954–1955	1955	1955–1966 (first version)	1964–1997 (second version)


1982	1997–1999 (first version)	1997–2018 (second version)	2018–2022 (primary), 2021–present (secondary)	2020–present

August 1952–May 1955[]

Designer:

Harvey Kurtzman

Typography:

Custom

Launched:

August 1952

The logo was designed by MAD's first editor, Harvey Kurtzman, and was used in the first 23 issues when Mad started as a comic book by EC Comics.

June–October 1954[]

October 1954–1955[]

1955–1997[]

1955[]

1955–1966 (first version)[]

Designer:

Harvey Kurtzman

Typography:

MADfont

Launched:

July 1955

The logo was used when Mad switched from comic book to magazine.

1964–1997 (second version)[]

Designer:

Al Feldstein
Harvey Kurtzman

Typography:

MADfont

Launched:

June 1964

1982[]

Used for a cover parodying Time magazine.

1997–2018[]

1997–1999 (first version)[]

Designer:

Sam Vivano

Typography:

MADfont

Launched:

April 1997

1997–2018 (second version)[]

Designer:

Sam Vivano
MAD in-house Art Department

Typography:

MADfont

Launched:

October 1997

On April 2018, the original Mad series concluded, in conditions with MAD's moving from New York to Burbank, ending 65-years of being in New York since 1952.

2018–2022 (primary), 2021–present (secondary)[]

Designer:

Doug Thomson
Suzy Hutchinson

Typography:

Custom

Launched:

April 2018

The original 1952 logo was revived and updated by MAD's design director, Doug Thomson, and art director, Suzy Hutchinson in June 2018, as part of a "reboot". On July 3, 2019, DC announced that Mad would stop releasing entirely original content in the fall of that year, marking the end of a 67-year era^[1]. However, the 2018 logo is still using in tandem with the 1955/1966 logo in the MAD website.

2020–present[]

Designer:

Harvey Kurtzman
Suzy Hutchinson

Typography:

MADfont

Launched:

April 2020

Starting with reboot issue #14, the magazine started using the 1955/1966 logo in tandem with the 2018 logo. And later in reboot issue #23, the magazine started to use the red variant of the 1955/1966 logo along with the 70th anniversary logo, in conditions with the magazine's 70th anniversary celebration from DC^[2].

References[]

V • T • E

Warner Bros. Discovery

Predecessors

Other assets:
Fandango Media (assets)¹¹ | The Wolper Organization | Turner Entertainment Co. | Warner Bros. Theatre Ventures | WaterTower Music

Specialty streaming:
Discovery VR | Motor Trend On Demand | Food Network Kitchen

CNN Worldwide
U.S. domestic networks
CNN

Former channels
CNN-D (Germany) | CNN Philippines (English) | CNN+ (TV channel)³² (Spanish) | CNN Airport

V • T • E

HBO

Part of Warner Bros. Discovery

Other assets
HBO Go | HBO Max (Belgium & the Netherlands)

Upcoming programming
The White House Plumbers

¹15% with Robert Johnson, BET executives and shareholders, Taft Television & Radio Company and Liberty Media/Tele-Communications Inc., sold its stake in 1996
²50% with Viacom (1990-2003)
³Joint venture with CBS and Columbia Pictures. In December 1986, TriStar was sold to Columbia Pictures
⁴Joint venture with Mei Ah Entertainment

Production studios:
HBO Films | HBO Documentary Films | HBO Entertainment | HBO Enterprises | HBO Kids

V • T • E

Warner Bros. Discovery Latin America

Part of Warner Bros. Discovery

V • T • E

Ole Distribution

Joint-venture between Warner Bros. Discovery and Ole Communications

A+E Networks Latin America
A&E | History Channel | History 2 | Lifetime

Sony Pictures Television Networks Latin America
Sony Channel | AXN | Sony Movies

Others:
IVC Network

¹ Most channels distributed in Spanish-speaking Latin America by Ole Distribution. Brazil distribution and marketing are handled by Globo; except for Universal+, E! and DreamWorks, whose Brazilian versions are also operated by NBCUIN & DTC LATAM and distributed by Ole Distribution
² Except in Mexico, where distribution are handled by Televisa Networks