Gobierno de Chile

1990-1994	1994-2000	2000-2010	2010	2010-present

1990-1994

This was used under the government of Patricio Aylwin.

1994-2000

Designer:  Paula Celedón (from Diseñadores Asociados)

Typography:  Unknown

Launched:  Unknown

This was used under the government of Eduardo Frei Ruiz-Tagle.

2000-2010

Designer:  Raúl Menjíbar (from Porta)

Typography:  Friz Quadrata

Launched:  Unknown

This was used under the government of Ricardo Lagos (2000-2006) and Michelle Bachelet (2006-2010).

2010

Designer:  Hambre

Typography:  Century Gothic

Launched:  March 11, 2010

This was used from March 11 to November 24, 2010; under the first government of Sebastián Piñera (2010).

2010-present

Designer:  McCann Erickson FutureBrand

Typography:  GobCL (custom type by Rodrigo Ramírez)

Launched:  November 24, 2010

This has been used since November 24, 2010; under the first government of Sebastián Piñera (2010-2014), the second government of Michelle Bachelet (2014-2018), the second government of Sebastián Piñera (2018-2022) and the goverment of Gabriel Boric (2022-present). This new identity, designed by FutureBrand, introduces a propietary typeface called GobCL, designed by Rodrigo Ramírez.

This section covers variants used across more than one administrations. For variants specific of each administration, see below.

Variant with shortened URL (2018-present)

Variant used for social media, made to fit in round avatars (2018-present)

Variant used on the website (2016-present)

• 2022-present
• 2018-2022
• 2014-2018

Variants used under the administration of Gabriel Boric (2022-present).

DESIGNER: McCann Erickson and FutureBrand (logo) Gianfranco Giordano (illustration)

TYPE: GobCL

LAUNCHED: March 11, 2022

Variant for social media, introduced after the inauguration of Gabriel Boric, as a transition logo (2022)

Trans Day of Visibility variant, used on social media (March 31, 2022)

Logo with slogan "Presentes por un mejor futuro" (2023-2024)

Logo with slogan "Chile avanza contigo" (2024-present)

Variants used under the second administration of Sebastián Piñera (2018-2022).

Logo with slogan "Chile lo hacemos todos" (2018-2019)

Logo with slogan "Chile en marcha" (2019)

Logo "Chile en marcha", horizontal variant (2019)

Logo "Chile en marcha", stacked variant (2019)

COVID-19 variant (2020-2022)

Variants used under the second administration of Michelle Bachelet (2014-2018).

Variant used for intern communications (2014-present) and social media (2014-2018)

Variant used on the website (2014)

Logo with slogan "Chile mejor" (2017-2018)