Little Chef

This page only shows primary logo variants.

For other related logos and images, see:

Other

Little Chef was a British chain of roadside restaurants.

1958–197?[]

197?–1996[]

1996–2001[]

In 1995, Little Chef owner Forte Group was taken over by Granada Hospitality removing all mentions of the Forte brand.

2001–2009[]

After a de-merger with Granada and Compass Group in 2001, the logo was modernised as part of the 'New Choices' makeover.

2009–2011[]

The logo was significantly altered in 2009. 'Charlie' now wears a proper Chef's Jacket and the tray he holds had been made a lot smaller. Although this was the official logo for four years, only two branches received the new branding: York and Kettering.

2011–2018[]

Designer:

Design Bridge
venturethree

Typography:

Unknown

Launched:

2011

In 2011, Little Chef finally refurbished more of its restaurants as part of its 'Wonderfully British' makeover. The logo was changed completely for the first time in decades, especially the words 'Little Chef" which is now written in a handwriting style. 'Charlie' has been slightly slimmed down and wears a different hat, he no longer carries a tray of any kind and he is more detailed than before.

This logo placed 8th in the 2011 Brand New Awards.

In 2018, Euro Garages licence to use the Little Chef brand name expired. Branches yet to be closed or converted to other brands such as Starbucks were rebranded as EG Diners.