This page only shows primary logo variants. For other related logos and images, see:
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| 1992–1994 | 1994–1997 | 1997–1999 | 1999–2005 |
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| 2005–2008 | 2008–2011 | 2011–2015 | 2015–present |
kabel eins is one of the three main TV channels of German commercial broadcaster ProSiebenSat.1 Media, along with ProSieben and Sat.1. Launched on 29 February 1992 as Der Kabelkanal, it was rebranded to Kabel 1 in 1994 and then to kabel eins in 2005. It is largely known for airing classic American films as well as TV series and documentaries.
kabel eins, ProSieben and Sat.1 largely compete for viewership with Mediengruppe RTL Deutschland’s three main channels, RTL, VOX and RTL Zwei.
Der Kabelkanal[]
1992–1994[]
kabel eins was launched on 29 February 1992 as Der Kabelkanal.
Kabel 1[]
1994–1999[]
1994–1997[]
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Der Kabelkanal was rebranded to Kabel 1 on 24 December 1994.
1997–1999[]
1999–2005[]
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In October 1999, Federal Courts awarded Kabel 1 the use of the 1 symbol in their logo after a long legal battle with ARD. Kabel 1 was quick to take advantage of the decision, and, on 24 December 1999, a new graphics package was introduced. The new look was created by Pittard Sullivan.
kabel eins[]
2005–2008[]
The channel got a new simplified logo on 28 March 2005. It started writing eins with letters: in other words, it was renamed from Kabel 1 to kabel eins (in lowercase). The slogan was changed from Kabel 1: Alles Gute. to ‘kabel eins. good times.’.
- Presseportal.de (1 and 2) (German)
- Horizont.net (German)
2008–present[]
2008-2011[]
kabel eins launched a new logo and look on 11 February 2008. This included a new tagline, echt kabel eins (‘real kabel eins’). The new look was created by SevenSenses (now Seven.One Creation), ProSiebenSat.1’s in-house creative agency. The new on-screen typeface was Neo Sans. Starting from this logo, the 1 figure has always appeared within a rectangle.
- Design Tagebuch (German)
- Presseportal (German)
- DWDL.de (German)
2011–2015[]
On 21 July 2011, it was announced that a retouched logo and new graphics package for Kabel Eins would be used starting from 23 July 2011. This logo and the accompanying set of idents and bumpers was designed once again by Seven.One Creation. The 1 in the logo now featured a drop shadow; the previous on-screen typeface, Neo Sans, was retained.
- The Branding Source
- DWDL.de (German)
- Graphics montage
The slogan was initially kabel eins, eins, baby, but this was changed to So sieht’s aus (’That’s how it looks’) in 2013.
- Horizont.net (German)
- DWDL.de (German)
2015–present[]
Another redesign was introduced on 31 August 2015 that replaced the Neo Sans on-screen typeface, which had been in use since 2008, with Nexa and Nexa Slab. This font is also used in the new logo of ProSiebenSat.1 Welt, a channel for American and Canadian audiences, since 2016. This rebrand came a few months after that of ProSieben in February 2015.
As in 2008 and 2011, the redesign was done by Seven.One Creation. So sieht’s aus, the slogan from 2013, continues to be used.
- Creative Solutions (German)
- Design Tagebuch (German)
- DWDL.de (German)
- Quotenmeter (German)
- Art of Channel Branding
| Seven.One Entertainment Group Free-to-air channels: Austria: Puls 4 | Puls 24 | ATV1 (II1) | ProSieben Austria | Sat.1 Österreich | kabel eins Austria | sixx Austria | ProSieben Maxx Austria | Sat.1 Gold Österreich | kabel eins Doku Austria Switzerland: Puls Acht | ProSieben Schweiz | Sat.1 Schweiz | kabel eins Schweiz | sixx Schweiz | Sat.1 Gold Schweiz | ProSieben Maxx Schweiz Pay television channels: Newscasts: Direct-to-consumer and digital services: Production companies: Other assets: Red Arrow Studios Europe: July August Productions (Israel) | NERD (United Kingdom) | CPL Productions (United Kingdom) | Cove Pictures (United Kingdom) | Snowman Productions (Denmark) | Endor Productions (United Kingdom) | Redseven Entertainment (Germany) | Nit Television (United Kingdom) Digital and distribution: Digital ventures: ParshipMeet Group: Eharmony | ElitePartner | Meetme | Skout | Tagged | GROWLr | Lovoo | Parship Former assets: Divested:
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