Hostess Cakes

1921–1962	1962–1988	1988–2004	2004–2012, 2013–present

1921–1962

Heart-shaped logo with silhouette used until the early 1960s

Logo with wordmark, which was in various styles over the years

The Hostess Cakes brand was founded by the Taggart Baking Company of Indianapolis, Indiana in 1921. In 1925, Continental Baking Company bought Taggart. The sale included the Hostess and Wonder Bread brands.

1962–1988

SVG NEEDED

Horizontal variant

Blue variant

1988–2004

2004–2012, 2013–present

SVG NEEDED

In 2009, after emerging from bankruptcy, IBC became Hostess Brands, named after the snack cakes. In 2012, the company started liquidating its properties, and the now-discontinued company became Old HB. Then in 2013, Old HB's cake business was sold to a "new" Hostess Brands, and on July 15 of that year, brands like Hostess officially returned.