Fanta was first introduced in Nazi Germany in 1940. The soda was created due to a lack of ingredients for Coca-Cola.
1962–1972
1972–1988, 2020
1988–1997
1988–1994
1994–1997
In 1994, the triple orange dot and green leaf was changed into orange and green leaves.
1997–2008
1997–2004
In 1997, Fanta modified its logo and the font was changed. In 2000, the white background on the cans and bottles was changed to the colour background that matches each flavour. This logo is still used for the Mexican version in the US.
2000–2004 (USA)
2004–2008
2008–2017, 2008–2019 (Middle East etc.), 2008–2023 (USA)
2008–2010
2010–2017, 2010–2019 (Middle East etc.), 2010–2023 (USA)
In 2023, Fanta revealed a unified global identity. It was first revealed in February when the Orange flavor has changed its formula.[1] This expands from the 2016 logo to reflect its variety of flavors.
“It was important that the new brand identity was an accurate reflection of the Fanta brand. That meant making sure we were bringing every flavor to life. Take our old logo for example, it was confusing to have an orange in it when we have a range of flavors that go beyond orange. We didn't want the other flavors to be compromised even though we know that orange is the most iconic flavor.”
— Rapha Abreu, global vice president of design of The Coca-Cola Company[2]