1916-1921[]
1921-19??[]
Before 1921, El Universal transformed from a political newspaper into a popular daily newspaper, because of the Mexican constitution. In January 1921, El Universal added the motto, "El gran diario de México" (lit. "The great newspaper of Mexico")
19??-1999[]
1999-2001[]
The word "independiente" was added into the paper's masthead. The eagle on the logotype was moved to the right part, making the masthead the longest lived.
2001-2002[]
El Universal reverted back to its original wordmark.
2002-2005[]
By 2002, the new wordmark was adopted and the motto reverted back to its original line, but this time on the top. They changed its colors to blue.
2005-2009[]
Alternate Logo (2005-Present)
90th Anniversary logo (2006)
2009-Present[]
The logotype was moved from the bottom of the paper's masthead, making it the current masthead of El Universal, while the blue and grey stripes were added into the logotype.
