Disney Channel (international)/Bounce Logo Idents

This is the page for the idents and bumpers of Disney Channel International from 30 September 2002 until 2008.

Ident Summary[]

The 2002 idents and bumpers use a single theme: the logo, which is an outline of Mickey Mouse's head shape with the "Disney Channel" text inside it. The bumpers feature 3D backgrounds with various interactive scenes inside the logo. The idents use a similar theme, except it utilizes live-action footage. The idents were created by PMcD Design, while the bumpers and graphics were designed by CA Square. The basic Bounce idents and bumpers began to be used in the U.S. on September 30, 2002 and in international markets on November 1, 2002. Due to the simple format of the design package, various custom animated logos were then added as trailer endboards and / or break bumpers. In addition, a new four-note jingle (E-D-E-C), written by Alexander Lasarenko, was introduced with the new graphics and remained in use today.

According to Scott Hicks, vice president and managing director of Disney Channel in the Middle East, in a press release, "Our [the network's] new global identity brings our brand positioning to life both visually and emotionally thereby connecting the real world of kids and families to the magical world of Disney."

The Bounce design package (which replaced the 1997 Disney Channel on-air look in the U.S.) voiced the channel's kick-start into the new millennium with a message of friendship to the family viewing audience of the 21st century. Moreover, Disney Channel started using a series of celebrity bumpers still in use, featuring live-action or animated characters often drawing the Disney Channel logo using a glow stick.

In 2005, CA Square, in collaboration with Shift Animation, updated the on-air design for European and Asian regions by creating program-specific logos, idents, and graphics for most Disney Channel Original programs or Disney Channel animated series during that year.