Channel 4/Other

1982–1996

Print variant

Logo with full name

Print variant with full name

Channel 4 - Fourscore

Fourscore, the four note audio ident used as Channel 4's signature themes.

1991 (unused)

Designer:  Matt Forrest (Snapper Films)

Typography:  Unknown

Launched:  1991

In 1991, a new Channel 4 logo was designed by award-winning designer/director Matt Forrest of Snapper Films, but the design was never used.

1996–1999

Alternate variant #1

Alternate variant #2

Alternate variant #3

1999–2004

"Channel Four Television Corporation" variant

2004–2015

HD variant, launched on 20 August 2007

Timeshift variant, launched on 20 August 2007

2015–2023

HD variant (2015–2018)

Timeshift variant (2015–2018)

HD timeshift variant (2015–2018)

HD variant (2018–2022)

Timeshift variant (2018–2022)

HD timeshift variant (2018–2020)

Print variant, used for the corporate logo

Logo inside a square, similar to the 1999 logo, used for social media

The Channel 4 blocks, sorted by length

Coloured variant emulative of original 1982-1996 logo, used as a promotional logo for the series It's a Sin. [1]

Coloured HD variant

2022–present

Bold variant used on social media and for Channel 4.0

HD variant

Bold HD variant

Timeshift variant

Bold timeshift variant

Green variant (2023–present)

Red Triangle

1986–1987

SVG NEEDED

In late 1986 and early 1987, Channel 4 broadcast a series of provocative art house films. These films, when theatrically released, were rated X (later 18) by the British Board of Film Classification. Prior to and during each broadcast, a warning symbol was shown advising that 'special discretion' was required. Despite negative publicity gained following presenting the symbol to the press, the films achieved high audiences figures for their late, often past midnight, time slot. It soon transpired that these audiences had expected significant titillation rather than Art House and thus viewing figures quickly declined back to regular levels. As a result, the Red Triangle strand was retired in early 1987.