This file contains additional information, probably added from the digital camera or scanner used to create or digitize it.
If the file has been modified from its original state, some details may not fully reflect the modified file.
October 17, 2007
The BBC has revamped the logo and idents for its CBBC Channel using characters from some of it's most popular shows.
It's the Channel's first rebrand since 2,002 and is intended to develop the relationship with it's core audience of six to
12-year-olds. The idents were designed and animated by Bermuda Shorts, and incorporate a combination of techniques ranging
from 2D, 3D, hand drawn graphics and After Effects from eight of their in-house directors. Each director worked on separate
elements of the idents to work as a single ident when combined. Commissioned by Red Bee Media, Bermuda Shorts has also worked on the online campaign to support them, which was created by Fallon.