E-Trade Pioneer[]
1982–1988[]
E-Trade[]
1988–2008[]
2008–present[]
2008–2021[]
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2022–present[]
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On January 1, 2022, following its acquisition by Morgan Stanley in 2020, E-Trade's star icon was updated for the first time since 2008, replacing the lime green portion with dark blue. Additionally, it is now officially branded as E*TRADE from Morgan Stanley.